Ladies and gentlemen, let me teach you something about business. In business, you ask people for reviews or testimonials to communicate how good your product or service is. This raises an obvious conundrum:
What if people don’t say nice stuff?
You don’t have to worry about that. Firstly, it’s rare that people give you negative feedback to your face. Secondly, just don’t share the reviews that aren’t positive. Simple. Only show people the good reviews. That way you look good, and even if you’re terrible at what you do, no one will know.
Allow me to demonstrate, with an example from my new book. This is from ‘Elisa’:
Hello Paul, How are you? Hope things are well in your world!
I finished Holy Sh!t, it's Only Tuesday and I really enjoyed it! It was very clever the way you were giving advice on workplace culture, and therapy, and personal life direction, through characters who were so clueless - much more interesting than reading a 'how to' business manual! I am VERY curious about how much of it is based on personal experience (a lot, I'm assuming!)
Maybe we can have another coffee sometime, and you can tell me the insider knowledge?I had a good laugh, and also took away some mantras. I loved the line about ego, 'you're performing for an audience who isn't paying attention' (I think it was Alan that said that?). Even though your overall point was that 'nothing really matters', there were lots of things that were inspiring in there—love for people, among them.
Thank-you so much for sharing it with me!
Good on you, Elisa. You get it.
On the other hand, I’m finding there are lots of people out there who don’t get it. When you start out on a long and challenging journey like writing a book, you hope you can at least bank on support from family and friends. This is the sort of ‘support’ Paul and I are getting so far for the new book:
Funny, but not as funny as I’d thought it would be. Six… out of Ten.
— Shelley, Paul’s wife.You spent two and a half years working on this? When are you moving out?
— Dad.You said you were going to change the names!
— Whistleblower
And we’re not getting any love from the business community, either, which is strange because the reason we wrote the book was to solve their workplace problems.
The story makes us look like the bad guys. — Business Owners
Mr Wehbe, congratulations on your book… however, this is not what HR people are like. We don’t think it would resonate with members of our organisation, but thanks for trying.
— HR People
I’m not too disheartened—when you spend the better part of two years writing a masterpiece, you have to mentally prepare yourself and accept that not everyone will get it.
If you think you’re someone who gets it, then be ready to grab your copy of the book half-price on launch day, Tuesday September 24th. You’ll get an email on the day, or you can head to https://www.itsonlytuesday.com.au/.