How To Scale Yourself In 4 Steps like Naval Ravikant
From episode #225 of the With Joe Wehbe Podcast
Episodes #212-#226 of With Joe Wehbe unpack the great Naval Ravikant. Naval is famous for his podcast series which boils down to two words… ‘productise yourself’.
In a world of infinite leverage thanks to the internet and its byproducts of accessible media and code, you can take your superpowers — those things you do to help people and exchange value — and make them accessible to anyone with an internet connection.
Today I’ll walk you through the 4-part framework I uncoiled after digesting and extending Naval’s notion of ‘Productising Yourself’. I’ll use the example of my friend and fellow Constant Student Dom Bullock from With The Chiefs, as well as emerging thought leader Paul Rowse of The Laughter Project.
Disclaimer — when is ‘scaling yourself’ not desirable? Lots of cases. The challenge is, thanks to the Thousand Doors and butterfly effect, all your actions have ripples anyway. It’s better to cultivate them.
1/ Ask yourself… ‘what questions do people regularly ask me?’
I was speaking to Josh Farr of Campus Consultancy this week about the launch of his new book. When I asked him why he was writing it, he said:
‘I kept getting asked the same questions over and over in LinkedIn messages.’
⭐ If people keep asking you the same questions, that’s a sign from the universe of the unique value you can provide to others. Call it ‘market demand’.
Dom Example: Dom Bullock, an avid runner, kept getting asked the same questions by running beginners — the first question was always the same — ‘what shoes do I buy?’
Paul’s Example: Paul Rowse didn’t mean to start The Laughter Project. He explained to a friend that he could lighten up any room in just five minutes. The friend asked him to do that for his company… ‘they really need it, they’re miserable’.
2/ High Touch Services Refine Ideas And Delivery
High touch means more hands on. An accountant is a high touch service. MYOB or Xero software is low-touch.
⭐ The quickest way to develop and improve something is through live, dynamic delivery and feedback. Nothing will help you clarify better. Famous marketer Russell Brunson ran live webinars for a new service for a year so he could get used to all the objections, questions and integrate feedback before putting it on auto-pilot.
Dom’s Example: Answer the key questions for people, and potentially offer one-off running coaching. This helps you understand, would people pay for this value? Will it get them results?
Paul’s Example: Paul ran his first live workshop, realised it was enjoyable for both him and the participants, so now he’s done a further fifteen. The concept keeps evolving.
3/ Make It Low Touch. Use Content Or Other Distribution To Share Your Value
My great-great-great grandkids and all their friends will be able to listen to my podcast episodes. So can anyone with an internet connection in 2022. Same goes for reading what you’re reading now. Main ways to make ideas accessible anywhere are:
Dom’s Example: Dom & Luke Smith (Luke who co-hosts With Joe Wehbe!) set up their podcast With The Chiefs, and made a high quality episode about running shoes with an expert. They knew this will be in-demand, based on high touch feedback.
Paul’s Example: Paul is now entering the world of podcasting and is writing a book to make his generous wisdom available to more people.
4/ Improve The ‘Product’
Scalable forms of sharing like podcasts, blogs, newsletters and Youtube channels can aggregate and audience of people interested in your value. But listening is one thing, how can we create deeper, more meaningful change?
Online and in-person communities
Apps and software products that can spread infinitely
Improving quality of content, workshops and speaking to be transformational rather than informational.
A community for beginner runners who need accountability, feedback on training routines, support and a sense of belonging.
A 6-Week Beginners Program or Journal
An app with actionable feedback or running programs?
Continual feedback and improvement of With The Chiefs to leave listeners with actionables and clarity. Measuring how successful they are in getting into running (focus on the transformation).
A community helping caring business leaders connect and share ideas for maximising business performance through positive, playful and balanced company cultures.
A spread of online courses unpacking how to improve results, performance and life balance with laughter.
An app which tracks and keeps you accountable to to positive, tension-relieving activities during the work day, complete with routines for when you get into a cloudy headspace.
Continual refinement and understanding of how to make the prioritisation of laughter easier and more accessible. Understand the desired result on a deeper and deeper level.
Episode of the Week
You can also go to your preferred podcast player here like Spotify, Apple Podcasts or anywhere else you listen to podcasts. The episodes on Naval Ravikant start here and go from #212—#226 on the With Joe Wehbe Podcast.
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